VIVITAR VIDEOs

The highly successful debut of Vivitar’s “We Make Fun” branding approach developed by Sirk started at the Consumer Electronics Show (CES) in Las Vegas, Nevada.  Since then, Sirk has produced over 25 videos to support this major rebranding effort. The videos feature Amber, the Vivitar Girl, in various scenarios that demonstrate the fun ways that Vivitar products go with her lifestyle. Bucking the trend in which tech brands flout cold functionality and style, this creative approach breaks through by being colorful, warm, and humorous.