Since 1927, Altec Lansing has set new audio standards in product design and performance. Today, they are gearing up to set the industry model straight. Sirk has helped to usher a from-the-ground-up rebrand utilizing the power of video. The new image will help them stand out amongst a sea of competitors. This is the new Altec Lansing.
BRAND AND STYLE GUIDES
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Sirk built on the success its “est. First” branding approach for Altec Lansing by creating dozens of videos for the brand. We delved into the rich history of the brand with the “est. First” brand video. We created the eye-opening "Versus" series of videos which pitted Altec Lansing’s highly durable Bluetooth speakers against outrageous challenges. Sirk filmed the Jacket line of speakers being challenged by professional snowboarders/snowmobile riders in Jackson Hole, the New York Islanders, the best Demolition Derby drivers in the world and explosive experts at Tripwire Operations Group. We created the “Sounds” series of videos to highlight up-and-coming musicians and launch the “Global Sounds” initiative.
VIDEOS
SOCIAL MEDIA + PHOTOGRAPHY
![Altec[WhiteHead]Modeled-7.jpg](https://images.squarespace-cdn.com/content/v1/54b491dee4b02b8a0e42a987/1540929122382-K4Y013TU7C9SON0DDMJR/Altec%5BWhiteHead%5DModeled-7.jpg)
DIGITAL ADS
TRADE SHOW
